Privacy Policy

Last Updated: October 21, 2026

Refined Roofing Inc. (“Refined Roofing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit refinedroofing.com, request a quote, contact us, communicate with our team, or otherwise interact with Refined Roofing.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

• Name
• Email address
• Telephone number
• Property or service address
• Postal code
• Information about your property or roofing project
• Quote or service request details
• Communications you have with our team
• Any other information you voluntarily provide through our website, telephone, email, text message, or other communication channel

We may also automatically collect certain technical and usage information when you visit our website, including:

• IP address
• Browser and device information
• Pages visited
• Referring websites or sources
• Approximate geographic location derived from your IP address
• Website interactions and conversion activity
• Interactions with advertisements
• Cookies and similar tracking technologies

2. How We Use Your Information

We may use personal information to:

• Respond to inquiries and quote requests
• Schedule inspections, estimates, appointments, or roofing services
• Communicate with you about a requested quote, project, appointment, or service
• Provide customer service and project updates
• Manage customer relationships and maintain business records
• Process and administer roofing projects and related services
• Improve our website, services, marketing, and customer experience
• Measure website and advertising performance
• Conduct analytics and understand how visitors use our website
• Measure conversions such as quote requests and telephone calls
• Deliver and measure advertising and remarketing campaigns
• Request customer feedback or reviews
• Send marketing communications where permitted by law and where any required consent has been obtained
• Detect or prevent fraudulent, malicious, or unlawful activity
• Meet legal, regulatory, accounting, or insurance requirements

We will not use your personal information for a materially different purpose without obtaining additional consent where required by law.

3. Cookies, Analytics and Advertising

Our website uses cookies, pixels, tags, and similar technologies to understand how visitors use our website, measure marketing performance, improve our services, and support advertising and remarketing.

We currently use technologies and services including:

• Google Analytics 4 (GA4) – to understand how visitors find and interact with our website, including pages viewed, website activity, traffic sources, device information, and other usage data.
• Google Ads – to measure advertising performance, track conversions such as quote requests, and support advertising and remarketing campaigns.
• Meta Pixel – to measure website activity and advertising performance and to support advertising and remarketing across Meta platforms, including Facebook and Instagram.

These services may collect or process information such as your IP address, browser and device information, website activity, referring source, interactions with advertisements, and conversion activity.

Information collected through these technologies may be processed by the applicable third-party service provider in accordance with its own privacy practices and may be processed or stored outside Canada.

Where required, you may be provided with options to accept or manage non-essential cookies and tracking technologies. You can also control certain cookies through your browser settings. Disabling cookies or tracking technologies may affect certain website functionality.

4. Quotes and Contact Forms

When you submit a quote request or contact form, we use the information you provide to respond to your request and provide information about our roofing services.

Submitting a quote request does not automatically mean that you have agreed to receive unrelated promotional communications from us.

We may, however, contact you by telephone, email, or text message as reasonably necessary to respond to and follow up on the specific inquiry, quote, appointment, project, or service you requested.

Where we seek consent for additional marketing communications, that consent will be presented separately where required.

5. SMS and Text Messaging

If you provide your mobile telephone number and opt in to receive SMS communications, you agree to receive text messages from Refined Roofing Inc. regarding your inquiries, quote requests, estimates, appointments, roofing projects, service updates, and other communications related to services you have requested.

These SMS communications are intended to provide information and updates related to your inquiry, quote, appointment, project, or service and are not used to send unrelated marketing or promotional messages.

You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. You may request additional information or assistance by replying HELP.

Message frequency varies. Message and data rates may apply.

If you need assistance or have questions about our SMS service, reply HELP to any SMS message you receive or contact our customer support team using the contact information provided in the “Contact Us” section below.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this Privacy Policy exclude text messaging originator opt-in data and consent. Text messaging originator opt-in data and consent will not be shared with any third parties.

6. How We Share Personal Information

We do not sell or rent your personal information.

We may disclose information to employees, contractors, service providers, and other organizations that assist us in operating our business and providing our services.

These may include providers supporting:

• Website hosting and administration
• Customer relationship management
• Telephone and messaging services
• Email communications
• Analytics
• Digital advertising
• Payment or accounting services
• IT and data storage
• Roofing project administration and service delivery

We may also disclose personal information when required or permitted by law, to protect our legal rights, to investigate fraud or security issues, or as part of a business transaction such as a sale, merger, or reorganization.

Some service providers may process or store information outside Nova Scotia or Canada. When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction.

7. Consent

We collect, use, and disclose personal information with your consent where required by applicable law.

The appropriate form of consent may depend on the circumstances and sensitivity of the information involved.

You may withdraw your consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide certain services where the information is reasonably necessary to provide those services.

8. Retention of Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, accounting, insurance, contractual, or business requirements.

When personal information is no longer reasonably required, we will take appropriate steps to securely delete, destroy, or anonymize it.

9. Safeguarding Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.

No website, electronic communication, or information storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted electronically.

10. Accessing or Correcting Your Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate or incomplete, subject to applicable legal exceptions.

We may need to verify your identity before responding to an access or correction request.

11. Marketing Communications

Where permitted by law and where any required consent has been obtained, we may send marketing communications by email or other communication channels.

You may unsubscribe from promotional communications at any time using the unsubscribe mechanism included in the communication or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending communications reasonably necessary to administer an existing quote, appointment, project, transaction, warranty matter, or other service relationship.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

Refined Roofing is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, services, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. Material changes may also be communicated through additional means where appropriate or required.

14. Contact Us

If you have questions about this Privacy Policy, wish to access or correct your personal information, withdraw consent, make a privacy-related complaint, or need assistance with our SMS service, please contact:

Privacy Officer
Refined Roofing
3675 Acadia St, Halifax, NS B3K 3P8
Email: info@refinedroofing.com
Phone: +19025101240